During the 20th century, the primitive homo-sapiens, one of the fore 
runners to our own homo-telepathus, would worship a series of 
non-corporeal dieties named 'brands'. 

By wearing garments decorated with the symbols, known as logos, of these 
dieties the primitives would proclaim their allegiance to a particular 
sect. Indeed, merely by being in proximity to these 'logos' it seems 
that the primitives believed that somehow they would be imbued with the 
qualities that the 'brand' seemed to represent. 

Like all religions these 'brands' had written and unwritten rules about
conduct, dress, attitude and language which were decided by groups of
'marketeers'. These self-proclaimed arbiters of 'cool' would relay the
messages via performances known as 'adverts' which were often
cryptically obscure or surreal and frequently laden with subliminal
suggestions. Scored by strikingly tribal music they would lull the
viewer into a state of slack jawed acceptance with their repetitive beats.

Bizarrely these 'brands' were most prominent in a time of otherwise 
waning spirituality - indeed, perversely and hypocritically, many of the 
devotees claimed to be 'agnostic' or 'atheist' - which, literally 
translated, meant that the person actively did not believe in religion.