I did a survey for Cre@te magazine about the status of the web and other nu meeja bollocks.

My response is here http://www.createonline.co.uk/f-survey.asp?ID=71

Apparently a one Mr Dineen took umbrage to my comments about CD-Rom designers, easily the least offensive thing I said I thought ...

-------- Original Message --------
From: "Mark Higham" <mark.higham(at)futurenet.co.uk>
To: simon(at)profero.com
Subject: Create letter in response to your comments
Date: Wed, 06 Sep 2000 10:45:26 +0100

Simon,

I've received the following email from a CreateOnline reader who seems
to have taken exception to your comments about CD-ROM design, quoted in
issue three. I intend to print the letter but as a matter of course I'm
passing it along to you to see if you want to reply. If you do, then
I'll need a response ASAP and certainly within the next couple of days.
If you're too busy, let me know.

Cheers,
Mark.


--------------------------------
Mark Higham,
Editor-in-Chief, CreateOnline Magazine,
Future Publishing (London).
direct line: 020 7317 2433
mob: 07909 681793
fax: 0207 317 2644
to subscribe: 01458 271108
mailto:mark.higham(at)futurenet.co.uk

* TO SUBSCRIBE, CALL: 01458 271108; create.subs(at)futurenet.co.uk
Issue three on sale now; Issue four, the Branding issue, on sale Monday
11 September



- - - - - - - - - - - - - - - - - - - - - - - -
Just wanted to see if there was any chance of Simon Wistow clarifying
one of his statements in issue 3's Top 100 Survey. In the "Is there a
style of British Web Design?" section Mr Wistow states:
"...American new Media is dominated by ex multimedia CD-ROM designers,
and it shows."
What is that supposed to mean? What problem exactly does Mr Wistow have
with ex CD-ROM designers? The fact that they may have been dabbling with
the Internet a few years before the current wave of pure netheads? The
fact that they are not "pure-bred" online designers? The implication is
that the "templated and dull" design style that Cre@te seem to loathe so
much is a direct descendant of CD-ROM design. (It's also a method that
Jakobites and successful brands, such as amazon.co.uk, have found works
and keeps a company afloat). It's a bit of an arrogant statement to have
made.
It seems that we have got to the same point in the growth of the online
medium that was reached by the multimedia authors around 1995 when we
all looked for some other media to slate as inferior. Print became the
scapegoat and everyone railed against its lack of interactivity and
dynamism. Anyone involved with print was behind the times. From his
statement above it seems that Mr Wistow has chosen his new media
scapegoat.
If you really want to speak to people that know this industry, that
don't rely on keeping their staff simply because they offer gym
memberships and private bars, then you'll generally find that they were
playing with Director when it was still a Macromind product and Vector
animation on the Web was considered something out of Bladerunner. These
were the people who championed the Web through hybrid CD-ROMs and
experimental sites, when the
marketeers and bluechips thought it was the devil's breath.
CD building taught us all of the lessons that we are still applying to
the Web - that navigation needs to be intuitive, that content is king,
that quirk outshines ego every time. The people that Simon Wistow has so
breezily slighted are generally collaborators who broke from their
traditional roots of AI, print, Fine Arts, Typography, Animation and
Music to try and create a discipline that would transcend the boundaries
that we are all still trying to push through online. Perhaps if Mr
Wistow considered his provenance and that of his colleagues, he would
consider this a rather foolish statement.
- Dan Dineen


-------- Original Message --------
From: "Simon Wistow" <swistow(at)hotmail.com>
To: mark.higham(at)futurenet.co.uk
Subject: Re: Create letter in response to your comments
Date: Thu, 07 Sep 2000 04:21:48 GMT

I've received the following email from a CreateOnline reader who seems
>to have taken exception to your comments about CD-ROM design, quoted in
>issue three. I intend to print the letter but as a matter of course I'm
>passing it along to you to see if you want to reply. If you do, then
>I'll need a response ASAP and certainly within the next couple of days.
>
>If you're too busy, let me know.

Well actually I'm in the middle of Indonesia in a bamboo shack paying a
fortune for net access so sorry if this isn't a brilliant reply but here
goes ...


The statement that was printed was a pretty poor representation of my
views on the nu meeja industry. It was a half line sound bite that, whilst
not quite taken out of context, didn't really get across what I wanted to
say.

What I meant was that, from what I've heard from various Merkin friends,
the web industry out there is dominated by ex multimedia designers and
that definitley shows through - a lot of them escaped the CD-Rom holocaust
and went into 'new media' a bought with them their Macromedia Director
skills - which is why Macromedia bought Futuresplash from Futurewave and
renamed it Shockwave Flash (hence the SWF file extesnion) and turned it
into a plugin for Director, then later spun it off into it's own product,
basically beacuse Director, as a bitmap orientated product, is just not
scaleable to the web (Of course Flash isn't ideal either in my opinion but
that's another story)

I am certainly not a fan of the current British New Media scene and agree
with many of Mr Dineen's comments - I hate the ultra trendy Nathan Barleys
out there and their total lack of respect for standards or lessons learnt
the hard way in the last 6 years. Ex-print designers who breeze into a web
design agency, don't know how to use Dreamweaver let alone hand code
HTML, slap togther a totally derivative PSD file in Photoshop then email
it to a HTML monkey to have it turned into a web page. This poor guy then
has to spend hours checking every single fricking browser version on every
platform trying to get that Ooh so groovy semi circle in the bottom right
of the screen to line up with the gradually fading parallel lines on the
top left.

I could rant on for ever about so many things and I was a bit disapointed
that none of the rest of my comments were printed (although most of it was
hate filled vitriol against 'net marketing execs) but I'm going to stop here.

I'm sorry Mr Dineen got the wrong idea about me and if it's any
consolation to him I'm so fed up with the whole 'scene' that I quit my job
about a month ago and I'm currently living in a shack by a beach next to the
Pacific ocean (although I still check my email once a week). It's a hard
knock life.

Simon Wistow
ex Nu Meeja Hor


Hope that helps.

BTW, didn't you used to be Editor of ST Format?